The Aftermath of the Attack on Ukraine, Hundreds of Companies Leave Rusia
Berita En Monday, 4 April 2022
Penulis :
Christina Vania Winona
Website Content Manager, Center for World Trade Studies Universitas Gadjah Mada.
Editor:
Nabila Asysyfa Nur
Website Content Manager, Center for World Trade Studies Universitas Gadjah Mada.
Illustrasi oleh:
Marsha
Marsha, Graphic Designer, Center for World Trade Studies Universitas Gadjah Mada.
The conflict that occurred between Russia-Ukraine not only had an impact on the political aspect but also on the economic aspect of Russia. Since the first attack launched against Ukraine, the country has had to face the withdrawal of foreign companies. Foreign companies from various sectors––from finance, food, media, technology to energy––suspend and/or scale back their operations in Moscow. The symbolic step was taken by 4 (four) United States brand icons, namely PepsiCo, Coca-Cola, McDonald's, and Starbucks on Tuesday (8/3/22). Apart from these companies, there are hundreds of other companies engaged in their respective specialized fields that have also withdrawn and suspended their operations in Moscow.
In its action, not all companies stop their business operations completely. Some just suspend, some other stop their operations in certain fields and continue to sell other commodities. One of the universities in the United States, Yale University, managed to compile the actions of approximately 500 (five hundred) companies withdrawing from the Russian market in 5 (five) categories of reducing operations––withdrawal, suspension, scaling back, buying time, and digging in. Withdrawal is the complete cessation of the company's operations. Suspension is the opening of options for re-engagement while limiting surgery. Scaling back is the reduction of activity in certain business sectors while continuing with other businesses. Buying time is delaying investment while continuing the substantive business. Digging in is a refusal to reduce activity.
McDonald's announced on Tuesday (8/3/22) that its 850 (eight hundred and fifty) outlets in Russia will be temporarily closed, resulting in the emergence of a chain of local McDonald’s copycat restaurants in Russia called Uncle Vanya. Starbucks went further than McDonald's by suspending all business activity in Russia, including shipping its products. Meanwhile, PepsiCo will reduce sales of beverage products but will continue to sell other important products, such as formula, milk, and baby food. Of course, all these actions are not carried out without reason. According to PepsiCo CEO, Ramon Laguarta, as a food and beverage company, humanity must be applied to the business they run. McDonald’s CEO, Chris Kempczinski, added that the conflict in Ukraine and the humanitarian crisis in Europe had caused great suffering to civilians which is why his company will join forces to condemn aggression and violence and pray for peace.
In addition, some companies that hesitate to suspend their activities have to deal with encouragement and pressure from the public. Switzerland-based company, Nestle, initially refused to stop its business activities in Russia, but when a public awareness campaign was launched boldly featuring Nestle's bloodstained chocolate bars, the company later announced that it would be suspending work in Russia. However, there are also several other companies that are determined to continue their operations in Russia, including the French retail company Auchan, which defies public opinion and stated firmly to remain in Russia as well as several banks with large exposure in Russia which also ignore this exodus.